Toyota Safety Sense: Active Safety At No Extra Cost

When it comes to safety, Toyota has always held a pioneering role, even more so since last October when the Japanese automaker introduced Toyota Safety Sense, a suite of active safety technologies that Toyota offers as standard equipment on 90 % of its best-selling 2017 models.

Yes, you read that correctly, Toyota Safety Sense is offered at no extra cost. In other words, Toyota believes that safety should not come at a premium, and they are therefore ensuring that you get the best safety systems in your Toyota vehicle without having to dig further into your pockets.

“Advanced safety systems are typically included only on luxury vehicles – but we feel they’re so important that everybody deserves to benefit from them. That’s why we’re democratizing advanced safety technologies – and will be including them on almost every model we produce,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “At the same time, we’re introducing a comprehensive awareness and education campaign to help Canadian drivers understand these systems and experience them first-hand.”

There are two Toyota Safety Systems available in the Toyota lineup, Toyota Safety Sense C and Toyota Safety Sense P.

Toyota Safety Sense C

Available on: Toyota Yaris Hatchback, Toyota Prius C and Toyota Corolla iM.


  • Pre-Collision System
  • Lane Departure Alert
  • Automatic High Beams

These systems are designed to warn the driver of a potential collision as well as make sure that your Toyota vehicle stays in its lane by warning you if you are about to change lanes because of a distraction. If the vehicle suddenly brakes ahead of you, TSS-C can also slowdown in order prevent or reduced the consequences of an impact. Automatic High Beams can turn on your low beams automatically when it detects an oncoming vehicle.

Toyota Safety Sense P

Available on: Toyota Corolla, Toyota Prius, Toyota Prius Prime, Toyota RAV4 and RAV4 Hybrid, Toyota Highlander and Highlander Hybrid.


  • Pre-Collision System with pedestrian detection
  • Lane Departure Alert with Steering Assist
  • Automatic High Beams
  • Dynamic Radar Cruise Control

These systems are quite similar to what we find in the Toyota Safety Sense C suite of active safety technologies, but they are also a little bit more advanced. Indeed, the pre-collision warning system can brake for pedestrians as well as cars, and the lane departure warning system can use steering assist to keep you in your lane. Dynamic radar cruise control is used mostly on the highway and will automatically brake in order to keep a predetermined distance with the vehicle ahead when activated.

To learn more about Toyota Safety Sense, contact us today at Newmarket Toyota!